The fact you are actually searching on the Internet for this fact is already your first reason to own a site. You can see how every professional Cheshire wedding photographer has their own home on the Internet. And you wonder if that’s just formality or does it have anything to do with your business?
It’s where to find you
You have a friend from the same class you attend and you enjoy talking to that friend. During summer breaks, you want to spend some time playing together, so you asked that friend. Wouldn’t you be bewildered to have met that friend in class, in malls, in local neighborhoods, and that friend actually doesn’t have a home?
Yes, that’s what it feels like when you are already everywhere – Facebook, Instagram, LINE, LinkedIn – but you don’t actually have a site of your own. Those places cannot become the place to upload your portfolios and for people to directly drop you a line. You need your own site to get all those features and let your future clients comfortably scroll through your timeline.
With social media platforms, you don’t exactly have the right to control how they use those pictures you posted. You can remain safe by ensuring to watermark every picture you post. And apps like Instagram don’t make it easy to just download your pictures.
But when you own your own site, you can control how those pictures are shown and even prevent people from being able to download them. There are plugins you can use for WordPress users to protect your site from such malicious acts.
Social media account has its own SEO algorithms within their search engine. But with Google, it’s bigger and has much more users typing on it every day. You can get a complete analytic result from Google and see how people arrive at your site. You can regulate how SEO in your site works and what keywords to use next to improve ranking.
And people don’t generally look for a wedding photographer on Instagram or Pinterest because their search engine is not tuned for that. But they do that on Google, the place where your site’s address is being houses. By inputting certain relevant keywords, they can find you directly on Google, but not on all those other social media platforms.
Design it the way you want
Is owning a photography profile on Instagram that can only contain a few words on its profile enough? Definitely not. You cannot define what kind of a photographer you are, your experience as a wedding photographer or your latest offers.
You can control your own site, however, and design it to show your creativity. The same templates that can be customized will look different as you give them your own touch. You can also adjust the sizes of the pictures that you upload, how the gallery looks like, and even provide a gallery dedicated to clients.
Sure, getting your own site means extra cost for a Cheshire wedding photographer, but it’s cheap during the first year, most of the time. And it’s not just because everyone else had it. It’s because you want people to be able to reach out to you as www.mauricerobertsphotography.com can.