Get your pricing intact and on point if you would like to succeed in commercial photography. More often than not, the potential clients who will be checking you out or meeting up with you have most likely checked out other commercial photographers in your area. This means that you are up for some really tough competition and you need to make sure that as much as possible, you get to come up with a competitive pricing scheme that people will be able to find attractive enough to book you.
You should be able to hit the sweet spot wherein you are low enough to be attainable to most of your potential clients in commercial photography but still high enough for them to see you as a legitimate professional and expert in your field. This is a tough balance to have to juggle or hit but the moment that you are able to go ahead hit just the right recipe, then you should be at a pretty good place and people should be booking you left and right. The trick there is to make sure that your pricing scheme comes with enough backup research about the different commercial photography professionals in your area. Check out what their pricing schemes are and try to take things from there. You should eventually be able to come up with something that can cover your overhead costs, pay for your hourly labor, and still leave a comfortable margin of profit at the same time.
You also need to work on your online presence. Commercial photography tends to come along with tough competition. You will only get a chance at it if you are competitive in terms of your online presence as well. You don’t even have to spend too much time in cultivating your online presence in commercial photography. Roughly around an hour or two per day should be more than enough for you at this point. Just make sure that you are able to pump out great quality content all of the time. Keep your social media updated about the things that you are currently working on and about weddings that you have previously covered as well one way or the other. If you don’t have any new works to feature, work on sharing content or ideas that you may currently be cultivating or checking out one way or the other. Advice tips for potential clients as well as for newcomers in the commercial photography industry should be enough content fodder for you to deal with the entire time that you don’t have any coverage up just yet.
Get to know what the purpose of the shoot is for so that you will know the things that are being expected and required from you at the end of the shoot. You need to know the scope of what the pictures are for. Is it for a national ad or is it for a small time company? This will also allow you to adjust your pricing based off of what the pictures are for in the first place.
If you haven’t heard about a social media platform called Linkedin just yet, then it is probably high time that you go ahead and do so. A lot of people are usually quite confused about Linkedin and about what particular kind of social media significance it can really give out to wedding photographers in general and although most people might still be in the dark about it, what you can be quite rest assured of is the fact that it is actually something that is far simpler than you would initially think.
It is like a Facebook profile for professionals
When it all comes down to it, Linkedin is just the more professional or the more serious version of Facebook. It’s like a Facebook profile for professionals. What is so great about it is the fact that you will be able to go ahead and look people up depending on the industries that they belong in. It is something that will make it so easy for you to go ahead and filter people based off of their occupations at the end of the day. This means that you will be able to really narrow down and target the associations that you are able to make in the best possible way. It is technically every networker’s dream and it is something that can really help you improve your connections as a wedding photographer.
Look up your fellow wedding photographers
One thing that you can do on Linkedin in order for you to go ahead and look up your fellow wedding photographers would be to filter your searches one way or the other. This will bring in people both in your area and even people from other countries. Try to make as many connections as you possibly can because most of these professionals put in posts or other inputs that you will be able to find useful in your own journey or in your own career as a professional wedding photographer. Go ahead and aim to build relationships with them because these relationships can turn out to be mutually beneficial and you will also be able to enrich their lives in the same way that they will be able to enrich yours by association.
Contribute and comment
Make it a point to really contribute to any posts or to put in comments on discussions that you find worthwhile or that are somehow related to what wedding photographers do or get into one way or the other. Constantly create opportunities for you to have some kind of dialogue with the rest of the other wedding photographers on Linkedin because it will make them more aware of who you are and that you are like-minded individuals when it all comes down to it. Most of the people out there are usually quite quick to brush off things like these but its importance is something that not even the most experienced and the most successful wedding photographers like Suffolk wedding photographer can deny. It will not all happen in one day. It is something that builds up over time so try to be patient and try to work on it as much as you can until you will be able to see significant results.
As a professional wedding photographer, one of the most devastating and excruciating things that you might end up experiencing would have to be data loss. Although you would like ot make sure that this is something that doesn’t happen to you or although you would hope that these cases are basically just isolated cases, the truth is that it has actually happened to so many other wedding photographers in the past. That is basically the main reason why you need to establish ad pretty sure and solid plan for you to be able to backup your files as a wedding photographer. This is something that really deserves for you to spend a lot of time on. You need to make sure that this is something that you will really be able to do right when it all comes down to it. There have been so many horror stories out there wherein wedding photographers ended up losing most of their life’s work because they were unable to back things up properly.
Start off with a solid work flow.
You need to make sure that you are able to start off with a pretty solid work flow as a wedding photographer. Reassess your current backup plan or strategy from a more objective eye or perspective and honestly gauge it if it is something that is actually effective and safe enough for you to entrust all of the files that you’ve produced as a wedding photographer to it. Keep the approach simple and easy to remember as much as possible. Backing up does not have to be a complex process. What has always been so effective to most of the wedding photographers out there is the aspect of storing the photos both on the file system as well as on the software as well, whatever software you might end up using for your post shoot editing process as a wedding photographer.
Work on getting yourself a bootable backup drive.
There are so many options out there made available for both Mac and other PC operating systems, you will surely find one that suits your needs as a wedding photographer Cambridge quite perfectly. Coming across any technical issues with the clients with you during a particular moment can put a lot of pressure on you as a wedding photographer. If you have a bootable drive, you will at least be able to just restore or replace your main drive and you’re back in business right then and there.
Secure your images.
You also need to make sure that you are able to secure your images from the moment that you actually take them as a wedding photographer. Most of the DSLR cameras that professional wedding photographers use actually have two card slots. As a wedding photographer, you will have the option to set it up according to your preferences and it is something that can really help you out in automatically backing things up to another memory card the moment that you shoot the pictures during the wedding photography event. Configure your camera to make sure that it writes data on both cards at the same time so that you can start your backup plan from there.
However, as a wedding photographer by profession, you need to make sure that you get to go out of your way to minimize it as much as possible or to eliminate it altogether. Tripods are fairly common but they get misused in so many different ways. First word of advice? Don’t set your tripod up on an unsteady surface. This is something that can be particularly applicable if you are shooting a wedding in an outdoor setting. Compared to an indoor setting wherein the floors are fairly level and at times tiled, you do not have that same level of comfort and luxury when you are set outdoors. There will be rolling manicured gardens or rocky surfaces or even sand.
Most of them will not be as level or as flat as you would like them to be and it can be a huge problem for you as a wedding photographer because it means that your camera and tripod and topple over at any given time. That is something that you should avoid from happening as much as possible, if you can help it. It pays to check the surface real quick. A quick ocular inspection is usually all it takes. Try to set your tripod up and assess how it’s standing up before you proceed to mount up your camera and lens on it.
Don’t go cheap on your tripod.
If you’re a new wedding photographer, it can be quite understandable how you would like to opt for something that fits your budget a little better. However, one thing to keep in mind all of the time is the fact that a cheap tripod is oftentimes a flimsy tripod. A flimsy tripod is never good for you as a wedding photographer. More often than not, you will usually end up using lenses that have long focal lengths. This can be a bit on the heavy side of things. Add on the fact that your professional grade DSLR will not be that light as well and you have total disaster if you go for a tripod that cannot necessarily hold down the weight. You can’t afford that kind of risk. Go for one good buy when you are shopping for a tripod and you will never have to worry about buying another one ever again all throughout your time in your career as a professional wedding photographer berkshire. And yes, that one, you can absolutely take to the bank every single time. It will be worth every dollar that you put into it. The best part in all of this is that you end the day with no regrets and you know that your gear is safe with the kind of tripod that you chose to go ahead with at the end of the day.
Put the tripod hook to good use.
There’s actually a hook right under the tripod’s head. It’s meant for you to hang something heavy from it so that you can balance the tripod off and avoid it from tilting over especially when you have long lenses to deal with at the end of the day.