Get your pricing intact and on point if you would like to succeed in commercial photography. More often than not, the potential clients who will be checking you out or meeting up with you have most likely checked out other commercial photographers in your area. This means that you are up for some really tough competition and you need to make sure that as much as possible, you get to come up with a competitive pricing scheme that people will be able to find attractive enough to book you.
You should be able to hit the sweet spot wherein you are low enough to be attainable to most of your potential clients in commercial photography but still high enough for them to see you as a legitimate professional and expert in your field. This is a tough balance to have to juggle or hit but the moment that you are able to go ahead hit just the right recipe, then you should be at a pretty good place and people should be booking you left and right. The trick there is to make sure that your pricing scheme comes with enough backup research about the different commercial photography professionals in your area. Check out what their pricing schemes are and try to take things from there. You should eventually be able to come up with something that can cover your overhead costs, pay for your hourly labor, and still leave a comfortable margin of profit at the same time.
You also need to work on your online presence. Commercial photography tends to come along with tough competition. You will only get a chance at it if you are competitive in terms of your online presence as well. You don’t even have to spend too much time in cultivating your online presence in commercial photography. Roughly around an hour or two per day should be more than enough for you at this point. Just make sure that you are able to pump out great quality content all of the time. Keep your social media updated about the things that you are currently working on and about weddings that you have previously covered as well one way or the other. If you don’t have any new works to feature, work on sharing content or ideas that you may currently be cultivating or checking out one way or the other. Advice tips for potential clients as well as for newcomers in the commercial photography industry should be enough content fodder for you to deal with the entire time that you don’t have any coverage up just yet.
Get to know what the purpose of the shoot is for so that you will know the things that are being expected and required from you at the end of the shoot. You need to know the scope of what the pictures are for. Is it for a national ad or is it for a small time company? This will also allow you to adjust your pricing based off of what the pictures are for in the first place.
When you come to think about it, commercial photographers are some of the best professionals out there who are “living the life”.
This is really one of the best business models that you could go after if you would like some kind of venue for you to be able to mix in the things that you are passionate for as well as the things that you could really make a living out of at the end of the day. Commercial photography is basically any kind of photography that charges a certain fee in exchange for the professional photographer’s services. Not all of the commercial photographers out there have a clear cut plan towards establishing their careers. As a matter of fact, most of them have stumbled upon commercial photography by accident at some point or so and you might have done the same. This is probably how you were able to realize that you would like to be one of those commercial photographers out there as well.
The first thing that you will need to establish before you take on a commercial photography project is the set of expectations that the clients come along with or bring right into the agreement. Find out what they would like to gain from the photo shoot. This way, you will be able to really manage their expectations well ahead of time and you will be able to tell right then and there if you are the type of commercial photographer who will turn out to be a good fit for them and for what they are trying to achieve at the end of the day. Take this time to discuss the agreement in full detail with your potential clients. Make sure that they know exactly what they are getting out of it so that there are no unpleasant surprises along the way. A lot of clients and commercial photographers out there have had a lot of falling out right after the coverage because of certain misunderstandings in the agreement. At some point or so, one party will always feel cheated or short-changed and that is never a good thing when you come to think about it. That is why you need to avoid this from happening to you and to your clients if you can help it.
Most commercial photographers know for a fact that commercial clients can usually come with extremely high standards and with very strict requirements.
You need to make it a point to really figure out what they want for the project for you to more or less breathe life into their vision for the project. This is something that can be so much easier said than done, though. Your clients are only human and there will be a lot of times wherein they will opt to get things done differently from what was previously discussed. You need to be flexible during times like these and cater to their requests as much as possible. You will be able to do away with this by bringing them during the photo shoot and by getting their sing offs every step of the way. This is something that will really get to save you a lot of time and frustration. You won’t have to end up redoing a shoot any time soon.